BESPEAK MUSIC
Harmonious UX Overhaul Case Study
OVERVIEW
During my tenure at Next Level Marketing, I was responsible for overseeing website redesign projects for our diverse clientele. As the Senior UX/UI Designer, my role involved engaging with stakeholders to understand their vision and address any challenges they faced. One memorable project was with Ronnie Wright, the owner of Bespeak Music—a talented ensemble of musicians based in Portland. Their objective was to revamp and enhance their website to better showcase their work and attract new audiences.
Category: Music Website
Role: UX Design, UI Design
OVERVIEW
During my tenure at Next Level Marketing, I was responsible for overseeing website redesign projects for our diverse clientele. As the Senior UX/UI Designer, my role involved engaging with stakeholders to understand their vision and address any challenges they faced. One memorable project was with Ronnie Wright, the owner of Bespeak Music—a talented ensemble of musicians based in Portland. Their objective was to revamp and enhance their website to better showcase their work and attract new audiences.
CHALLENGES
- Enhance User Retention: Improve the overall user experience to keep users engaged.
- Improve Content Experience: Make it easier for users to discover, interact with, and purchase music and events.
- Overhaul Mobile Experience: Optimizing Mobile by ensuring that it is responsive and efficient.
DISCOVERY PHASE
To design a user experience that resonates with Bespeak Music’s diverse audience, we embarked on an in-depth research journey. Our goal was to gather comprehensive insights into the needs, pain points, and behaviors of the platform’s target users. This involved a multi-faceted research approach:
We know that 80% of the users that to Bespeak Music are mostly made up of people aged 30-60.
We also know that 45% users are from Europe, and most users language English is not their first language or second language.
We know that Bespeak users are interested in learning new events, new music and new artist content.
Key Insights
With this information in hand, we can now create an MVP that our target audience will love, while also tailoring our design efforts to reach them more effectively.
DISCOVERY PHASE
Created personas based on our research. From our research we chose to focus primarily on the Sarah.
KEY IMPROVEMENTS IN UI DESIGN
To design a user experience that resonates with Bespeak Music’s diverse audience, we embarked on an in-depth research journey. Our goal was to gather comprehensive insights into the needs, pain points, and behaviors of the platform’s target users.
RESULTS
The UX overhaul of Bespeak Music led to significant improvements in user engagement and satisfaction. Key metrics included:
- Increased User Engagement: Time spent on the site increased by 40%.
- Higher Booking Rates: Bookings increased by 30%, with a smoother and quicker process.
- Positive User Feedback: User satisfaction scores improved, with many praising the new intuitive design and enhanced profiles.
- Mobile Usage: Mobile sessions increased by 50%, thanks to the responsive design.
CONCLUSION
The UX overhaul of Bespeak Music was a resounding success. User engagement soared, booking inquiries increased, and feedback was overwhelmingly positive. By tuning into user needs and designing with empathy, we transformed Bespeak Music website. Overall, the Bespeak Music case study was a rich learning experience that enhanced my understanding of user-centered design, the importance of research, and the impact of thoughtful, empathetic design solutions.